The “New” Retail: Defining a Global CX Strategy

Description:

Today, many of the most competitive, reputable retailers in brick & mortar are those fully embracing disruption and rejecting “status quo” of yesteryear, fostering a community and offering true “experience hubs” to its customers. This panel will explore how retailers are working to define their global customer experience (CX) strategy, including consideration across different markets and how to decide what tools to invest in to provide a holistic brand experience that combines digital, social and in-store. This session will also share insights from leaders on lessons learned and what considerations have proven critical in establishing brand affinity and customer loyalty across core markets.