SXSW EDU 2020

Brand Matters: Relationship b/w Students & School

Description:

Prospective students are the leading edge of your brand; the students you recruit today represent your brand tomorrow. This means that successful recruiting not only fills your class, it also contributes to grass roots brand-building for your institution. This session will answer how you can use data to better understand what kinds of students are in your market and how these students think about the institutions they are considering.

Other Resources / Information

https://higheredlive.com/mapping-student-mindsets-to-your-institutional-brand/

Takeaways

  1. This presentation will illuminate two foundational questions of brand positioning through Eduventures national research on Prospective Student Mindset
  2. It will also illuminate institutional brand segments.
  3. This research informs the key questions one must ask to develop a realistic and relevant prospective student brand strategy.

Speakers

Organizer

Maryann Alspaugh, Programs Manager, Capital Factory

Meta Information:

  • Tags: data
  • Event: EDU
  • Format: Case Study
  • Track: Business & Investment
  • Session Focus Area
  • Level: Deep Understanding
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