SXSW 2020

Millennials: the New Philanthropy Champions


10 years of research on the Millennial Generation from the Case Foundation has shown that Millennials are changing the way change is made. Millennials are more likely to give than generations before them, even with lower earnings and student debt. And with young Americans poised to inherit an estimated $30 trillion of wealth from baby boomers over the next 30 years, it’s not a question of ‘if’ but ‘when’ they start to change how they think about philanthropy and investing. Already we see young philanthropists and investors trying new ways of giving and making a social impact through day-to-day interactions and where they divert their resources. Learn how Millennials are changing the social impact sector and why your organization can’t afford to ignore this cohort, 80 million strong.

Other Resources / Information


  1. How Millennials are investing their resources
  2. How to attract and retain Millennial dollars
  3. Philanthropic trends of the Millennial generation



Jade Floyd, Vice President of Communications, Case Foundation

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Beginner

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