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SXSW 2020

The Future of Live Music: Blended Realities

XR provides a huge opportunity to reinvent the shared musical experience. Platforms have tried new approaches to live music–either by streaming concerts in VR or by creating VR-exclusive events. But most approaches either fail to replicate the experience of an in-person event, or explicitly exclude a co-located audience. Certain groups, however, are creating new music experiences using a mix of VR, AR and live venues. Our panel consists of experts at the intersection of Music & VR. Anne McKinnon is an XR consultant, advisor and writer focused on immersive events, Amy LaMeyer is managing partner of the WXR Fund and advisor to multiple music & VR startups, Roman Rappak is the lead creative of Miro Shot, an XR band/collective, and Ryan Groves is a music technologist and founder of Arcona.ai.

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  1. An understanding of the myriad of new ways in which live music is being experienced in XR.
  2. The potential pitfalls of using VR and AR in a live setting, the new demands of maintaining the audience's attention/flow and truly entertaining.
  3. The panel will also touch on new funding models for musicians, as the line between musician and entrepreneur blends.



Ryan Groves, Founder / Partner, Arcona Music

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Intermediate
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