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SXSW 2020

The Experience Economy is Here, Get Ready for it

Digital and physical worlds are merging together which is changing experience expectations - everything from brand and employee to customer expectation of their company interactions. Customers and employees are making their brand decisions based on the experiences companies deliver - they are looking beyond the product, and making comparisons across industries. Employees expect digital-first information and company cultures that put their experiences first. Shoppers and customers expect companies to have the latest and best experiences - making every online and physical interaction personally relevant to them. The cohesion of physical and digital experiences is driving new expectations in loyalty, retention and satisfaction.

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  1. Understand how your business should think about the experience economy in the age of digital immersion.
  2. Learn new ways you can improve your employee and customer experiences with experiential storytelling.
  3. Learn top techniques to deliver compelling brand engagement in the experience economy.



Amber Allen, Ceo, Double A Labs

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Experiential Storytelling
  • Track 2
  • Level: Intermediate
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