SXSW 2020

Driving Culture as An Act of Resistance

Description:

Music has the power to change hearts and to change minds. It has the power to change our culture, to breakdown our history, and change future behaviors. Music has always held a role in the resistance and today is no different. This panel will convene culture makers to discuss the role creators play in shifting culture.

A senior staff member from Planned Parenthood Federation of America and top entertainment manager will discuss the music industry’s role in shaping our future and how artists approach their role (and responsibility) in the resistance.

Other Resources / Information

https://7inchesforplannedparenthood.com/

Takeaways

  1. How artists and managers approach their role in the resistance.
  2. How to involve artists in your brand’s strategy.
  3. Gain an understanding of how social issues are changing music and how music is changing social issues.

Speakers

Organizer

Ariel Cerrud, Associate Director, Corporate Engagement, Planned Parenthood Federation of America

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Track 2
  • Level: Advanced
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