SXSW 2020
Roe v Wade: 2020 and How Your Brand can be Heard
Description:
The stakes are high for 2020 and companies have an important role to play in this historic moment. An unprecedented number of extreme abortion bans—26 separate bans—have been enacted across the country this year. Already, 1 in 3 women of reproductive age lives in a state where abortion access could be swiftly eliminated if Roe is overturned. That’s over 25 million people. This is an attack on the rights of everyone who might or can get pregnant. We are in the fight of our lives.
This panel will convene leaders who address these threats and highlight the obligation companies have—to their customers and employees—to participate in this space. Panel experts will include a senior leader from Planned Parenthood, a candidate or elected official, and a brand and marketing entrepreneur.
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Takeaways
- Clear understanding of the threats to Roe v. Wade and meaningful ways in which companies can participate staying true to their brands in 2020.
- Why employees and customers expect companies to engage.
- How taking a stand on abortion has been, in many ways, othered by companies, and why this is the right way to rectify this problem.
Speakers
- Rachel Sussman, National Director of State Policy and Advocacy, Planned Parenthood Federation of America and Planned Parenthood Action Fund
- Chrysi Philalithes, Chief Marketing and Innovation Officer, XQ Institute
Organizer
Lauren Garcimonde-Fisher, Sr Brand Project Dir, Planned Parenthood
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