SXSW EDU 2020
The New New Normal: Trad. & Working Adult Learners
Description:
Seldom do schools have a moment to compare two fundamental audiences of potential students: traditional, first-time students and working adult learners. This session will utilize Eduventures’ traditional and adult learner demand studies to highlight the distinct, but in some cases overlapping behavioral mindsets of prospective students. We'll compare how schools can effectively diversify their marketing, recruit successfully, and provide support services.
Other Resources / Information
Takeaways
- How to effectively market and recruit to adult learners
- The key differences between traditional and adult learner mindsets,
- How to appropriately provide student support services for the adult learner market
Speakers
- Howard Lurie, Eduventures Principal Analyst, ACT | NRCCUA
Organizer
Sean Duffy, Partnerships, Capital Factory
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