SXSW 2020

Gut Check on Influencer Marketing


As the industry continues to evolve, so do the rules of engagement for all involved. Mental health and mental wellbeing are now one more consideration for influencers when negotiating their next contract. While at the same time brands continue to evaluate the validity of each engagement against increasingly nontraditional metrics such as one-on-one relationships and offline, real-life community involvement. Join us for an honest, no holds barred conversation about what has worked, what hasn’t, and what is happening right now in influencer marketing. This panel of real-world, major digital practitioners will take on the controversy of influencers actually influencing versus just pushing products to pay the bills.

Other Resources / Information


  1. How to distinguish influence from advertising and how to make the best choices for your brand the next time you hire an influencer.
  2. A better understanding of the implications of a contracted scope of work for all parties involved (brand, influencer and audience).
  3. What influencers are thinking about and talking about now - what they really care about and how that could benefit your business relationships.


  • Juan Alanis, Co-founder, Big Oak Tree Media
  • Rosalynn Silva, Director, Digital Advocacy , Walmart
  • Jade Darmawangsa, Co-founder, X8 Media
  • Dana Block, Senior Vice President, Digital Media and Technology, Metro PR


Juan Alanis, Co-founder, Big Oak Tree Media

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced

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