The Maternity Journey Needs a Content Strategy

Description:

We are in the midst of a maternal health crisis. The only developed nation with a consistently rising maternal mortality rate, and rates higher than 45 other countries.
Nearly half of all counties don’t have an obstetrician. Our C section rate is nearly twice the average global rate. And critically, we lack comprehensive, coordinated care to support women during and post pregnancy.

It’s time to change how we look at pregnancy and early motherhood – and realize that rather than a clinical journey, it’s a consumer journey in need of a cohesive, consistent, continually updated content strategy. It’s time to take a more human-centric, empathetic look at healthcare consumers, become unafraid to challenge existing conventions, and shepherd women to safer, happier pregnancies and births.