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SXSW 2020

Pets Need Innovation Too

Pet spending is estimated to increase by more than 50% over the next five years. Advancements in scientific research and the development of emerging technologies have made it possible for people to advocate for their pets in new ways—helping them live healthier, happier lives. Yet, there are few platforms that promote solutions to develop new market opportunities as people put more pressure on brands to develop better quality products and services for their pets.

As people lean into brands as extensions of themselves, there has become a new level of commitment in championing innovation across all verticals of one's life including being a pet parent. This panel will discuss the growing impact of consumers demanding modern, smart solutions to help them take better care of their pets.

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  1. Explore how the pet care industry is projected to grow by over $100B in the next six years
  2. Understand how advancements in scientific research and the development of emerging technologies made petcare innovation possible
  3. Address the sentiment that 95% of pet parents consider pets as part of the family, placing pressure on brands to deliver more value



Rachel Gil, Pr Manager, R/GA

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Startups
  • Level: Intermediate
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