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SXSW 2020

The New Codes of Beauty: Building Inclusive Brands

GenZ is pushing all of us. They have little patience for a world that doesn’t accept and reflect their inherent diversity, and are driving to make radical inclusion the new normal. For these young people, diversity is more than a demographic data point, it’s a value system and a rallying cry. Brands, especially beauty brands, need to adopt that same value system and integrate it deeply and sincerely into our culture and conversations.

This fireside chat will explore the changing faces of beauty and how a traditionally female, image-driven industry is uniquely positioned to go beyond diversity to truly be inclusive.

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Takeaways

  1. How consumer product companies can lead the way in inclusive marketing by challenging traditional tactics and standards of beauty
  2. How the shift from categorization to personalization has impacted the way brand marketers connect with their target audience
  3. How the world’s largest beauty company leverages emerging tech to create and market products that go beyond gender, sexual orientation and age

Speakers

Organizer

Josie Hankey, Senior Manager, Golin

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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