SXSW 2020
Microcasting - Podcasting for an audience of one
Description:
We'll host a discussion about microcasting - the act of creating short audio content intended for a small & specific audience. Microcasts are digital speech bubbles. More personal and direct than a podcast, each episode serves to communicate a particular thought or idea. A microcast isn't a broadcast: it's focused in both its content and its intended audience. A microcast isn't thrown into the digital cosmos hoping someone will discover it and listen, it's an audio blog post or journal entry designed and delivered to a specific recipient. Adam Lemmon and Matthew Carey, the creators of The Antipodes Podcast project (a microcast project), will share how microcasting has changed our perspective on telling better stories, and get some ideas for how you can explore microcasting yourself.
Other Resources / Information
Takeaways
- Understanding the difference between a podcast made for a broad audience versus a microcast created a very specific audience.
- Hear the story about how a musical director in Australia and a tech professional in the USA changed their lives by working together on a microcast.
- This session will gift you new ideas for how you can create your own microcast content and how you can become a better storyteller by doing it.
Speakers
- Adam Lemmon, Owner, Badass Backpacks
- Matthew Carey, Associate Musical Director, https://bookofmormonmusical.com.au/
Organizer
Adam Lemmon, Owner, Badass Backpacks
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