SXSW 2020

Purpose-Driven Business Models

Description:

Today, much is said about Purpose, but what is the path taken by those who are actually succeeding in putting it into practice and leaving a true legacy? We will take a look at successful businesses that act from the Purpose and reflect, together, why we still count on our fingers the number of these companies in Brazil and in the world.

Related Media

Youtube Video

Takeaways

  1. Purpose is just not "doing right" by your community and employees, but actually creating a positive impact in the world.
  2. Having a purpose in action is not only an important asset in many successful businesses, but also relevant in how consumers perceive your brand.
  3. A clear and strong purpose can go along way in aligning brand, communication, and business strategies.

Speakers

  • Leonardo Senra, Business Executive Partner, Ana Couto

Organizer

Leonardo Senra, Business Executive Partner, Ana Couto Branding

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Advanced
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