SXSW 2020
F*CK Sustainability – The Future is Regeneration
Description:
“At our current trajectory, we have about 70 years of human life left on earth” Zach Bush, MD. Zach is a triple board-certified physician with a clear mission - apply the rigor of science, strength of humanity and intelligence of nature to transform the world. Independent design studio Accept & Proceed has a mission too – partner with visionaries who change the world. "Together, we can design a future where we all want to live.” - David Johnston This session will detail how we can re-conceptualise products so they’re adaptable to change and how design and communications can drive a mission to support brands and communities who want to bring about change. Being sustainable is no longer enough - it’s time for regeneration. Come and learn how you can change the trajectory.
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Takeaways
- Sustainability is not enough to save the planet. Designers, marketers and leaders must rapidly redirect their energies toward a future of regeneration
- Climate change won’t be solved by new technology built by an unknown genius. It’ll be fixed by a vast collective pushing innovation for regeneration.
- The key to ecological health is soil. We must return farmland to what it was before modern farming practices took soil’s ability to sustain organisms.
Speakers
- David Johnston, Founder, Accept and Proceed Ltd
- Zach Bush MD, CEO / Doctor of Medicine, Seraphic Group inc.
Organizer
Erica Routledge, Operations Manager, Accept and Proceed Ltd
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