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SXSW 2020

Escaping Doom: Transforming Science into Experience

We know that climate change is real. Data is the language of science, however, data alone is often incomprehensible to the average person. This panel and our real-life experiential escape room makes scientific findings accessible and encourages informed discussion and decision making by all. At UT Austin, leveraging existing data and expertise, we're developing an escape room to explore how scientific research can be integrated into an engaging, entertaining and educational storytelling experience.

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  1. Good storytelling is key to communicate complex scientific findings. In our case, climate science is explained by way of experiential design.
  2. Collaborative and interdisciplinary learning is the new frontier.
  3. Experience design has huge potential for technologists, designers, educators artisans, producers and marketers to teach, showcase and entertain.



Doreen Lorenzo, Asst Dean, The University of Texas at Austin

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Beginner
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