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SXSW 2020

Virtual Races, Real Results: The Future of Running

From eSports to at-home group exercise classes, technology is changing the way consumers engage in collective athletic activities. The newest phenomenon? Virtual racing. Launched in 2018, Strava partnered with New York Road Runners (NYRR) to bring one of the largest marathons in the world straight to our mobile devices. Combining the competition and motivation of a marathon with the convenience of our everyday devices, virtual races are revolutionizing the brand experience.

Pulling from a recent case study, Strava and NYRR will discuss the future of virtual challenges, and how the shift to digital is creating valuable new opportunities for organizations to connect with a global community of everyday runners.

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Takeaways

  1. Learn how virtual races increase user engagement, revenue and other race opportunities beyond in-person events
  2. How virtual racing reaches, incentivises, and inspires a broader international audience to participate in competitive running
  3. How the rise of virtual races will help shape the future of the running and marathon, clothing, and tourism industries

Speakers

  • Cathy Tanimura, Sr. Director of Analytics & Data Science , Strava
  • Kate Maxwell, Director, Strava for Business , Strava
  • Christine Burke, VP Strategic Partnerships & Runner Products, New York Road Runners

Organizer

Brandi Blossom, Associate, cred

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Level: Intermediate
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