SXSW 2020

A Conversation Around the Future of Your Data

Description:

Recently, privacy scandals have become a mainstay in daily headlines, but for the average consumer, knowing what data is being collected on them while they browse online, and what they can and should do about it can be difficult to understand.

The voices of big tech, adtech, publishers, adblockers, and politicians encompass the greatest tensions in our current data privacy conversation, where talks of potential upcoming regulation are contrasted by private anti-tracking innovation protecting the every day consumer.

In this panel, these major players will foster an in-depth discussion around what the future of consumer data privacy should look like, how all key players, from advertisers to adblockers can align, and the key nuances between privacy and data collection.


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Takeaways

  1. Just because you’re an adtech company doesn’t mean you’re a top tracking offender, and just because you’re not adtech, doesn’t mean you aren’t.
  2. Regulation doesn’t matter until we see how it’s enforced and interpreted, and we can’t rely on politics to protect us and our data, yet.
  3. Many online services we currently see as “free” have a hidden cost to consumers: their data. Making that known is the first step forward.

Speakers


Organizer

Sophie Conners, Campaign Executive, Diffusion


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Intermediate


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