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SXSW 2020

Group Privacy: The New Frontier in Data Rights

Data isn’t the new oil, it’s the new Co2. We are more impacted by other people’s data (with whom we are grouped) than we are by data about us. We are bound by other people’s consent, and our own consent (or lack thereof) is manufactured. If you see data as Co2, it becomes clearer that its impacts are societal not solely individual.
How do we protect ourselves from intrusive algorithms based on other people’s data while allowing them the benefits of data? This is the new frontier of data rights.
The individualistic approach to data protection, first coined in the 1970s, with people hurrying through online consent forms, has reached the end of the line. As companies, who make most of their money from analysing group data, have long understood our power comes from the groups we belong to.

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  1. Go beyond the bit by byte data protection approach which focuses only on the individual and ignores today’s ‘many-to-many’ ubiquitous data collection.
  2. Learn that all data is personal and how much we risk from de-identified data and inferences made about us.
  3. Learn what data rights can learn from the environmental and indigenous rights movements by protecting communities and groups, not only individuals.



Martin Tisné, Managing Dir, Luminate

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Government & Politics
  • Level: Intermediate
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