☰ Sidebar

SXSW 2020

Cast Your Vote

Sign in to vote

Advertising Enters The Next Dimension

25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising as brands and marketers gained a new way to reach the masses with a level of measurement never seen before. Today brands and marketers are facing another transformation as advertising enters the next dimension through spatial computing (AR/VR/MR). In this talk, leading AR/VR thought leader, futurist and VC will outline the 7 ways spatial computing is evolving advertising and marketing, leaving the audience with actionable insights to take their marketing and advertising strategies from 2D to 3D.

Share this idea


  1. Learn about 7 ways spatial computing (AR/VR) is evolving advertising and marketing
  2. Be introduced to relevant examples on how spatial computing is being used to add value in advertising and marketing
  3. Takeaway actionable insights to get started or enhance your spatial computing marketing strategy


  • Tom Emrich, Futurist, Self


Tom Emrich, Futurist, Super Ventures

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Level: Intermediate
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.