SXSW 2020

Advertising Enters The Next Dimension

Description:

25 years ago, AT&T bought the first-ever banner ad on the web as part of its “You Will” campaign which fittingly featured commercials depicting an internet-enabled future. This 2D rectangle changed the world of advertising as brands and marketers gained a new way to reach the masses with a level of measurement never seen before. Today brands and marketers are facing another transformation as advertising enters the next dimension through spatial computing (AR/VR/MR). In this talk, leading AR/VR thought leader, futurist and VC will outline the 7 ways spatial computing is evolving advertising and marketing, leaving the audience with actionable insights to take their marketing and advertising strategies from 2D to 3D.

Other Resources / Information

https://medium.com/@tomemrich/advertising-enters-the-next-dimension-e7672afca05a

Takeaways

  1. Learn about 7 ways spatial computing (AR/VR) is evolving advertising and marketing
  2. Be introduced to relevant examples on how spatial computing is being used to add value in advertising and marketing
  3. Takeaway actionable insights to get started or enhance your spatial computing marketing strategy

Speakers

  • Tom Emrich, Futurist, Self

Organizer

Tom Emrich, Futurist, Super Ventures

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Track 2
  • Level: Intermediate
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