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SXSW 2020

Know Your ABCDEs: Unique and Cohesive Brand Design

In today’s age of brand oversaturation through personal devices, an identity that differentiates a company from its competition has never been more important. So how can brands go about design differently and preserve their identity across a growing array of products and outputs? Brand and product design must incorporate user emotion as well, not just experience. Effective design feels personal and enables user experiences that engage on an emotional level, which all begins with a consistent brand identity. This panel discusses the ABCDEs - Architecture, Branding, Collaboration, Data, and Empathy - which cultivate holistic and lasting brand experiences, turning customers into enthusiasts no matter the industry, the era, or the product.

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  1. Understanding of how to craft design language that thoughtfully enlightens the experience and defines the product’s evolving role in our lives
  2. The ability to incorporate intimacy into design, which gives brands life, emotion and intelligence
  3. Know the tools necessary to communicate the importance of brand identity and a unique sense of self to all stakeholders



Jorah Huntington, Account Executive, Archetype

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Intermediate
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