Know Your ABCDEs: Unique and Cohesive Brand Design

Description:

In today’s age of brand oversaturation through personal devices, an identity that differentiates a company from its competition has never been more important. So how can brands go about design differently and preserve their identity across a growing array of products and outputs? Brand and product design must incorporate user emotion as well, not just experience. Effective design feels personal and enables user experiences that engage on an emotional level, which all begins with a consistent brand identity. This panel discusses the ABCDEs - Architecture, Branding, Collaboration, Data, and Empathy - which cultivate holistic and lasting brand experiences, turning customers into enthusiasts no matter the industry, the era, or the product.