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SXSW 2020

The Minority Report Podcast

Mass media shapes the lens through which we see the world, crafting social and gender norms that often stay with us for life. With an increased focus on equality across industries, media professionals are finding themselves doing a delicate dance between the desire to level the playing field, and uncertainty over how to do so. An effective media landscape is one that reflects the diverse people that make up the world—but how do we get there? This live episode of The Minority Report podcast will feature host Kerel Cooper interviewing Winter Mendelson, Founder of Posture Media. They’ll discuss gender identities, the barriers to being heard in the media today, and how we can do more to amplify diverse bylines and perspectives.

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  1. How gender-normative values subconsciously shape today’s media landscape
  2. Ways to ensure your marketing platforms are operating on inclusion-based systems
  3. How to identify and support diverse media in your community



Justine Pallas, Manager, cred

Meta Information:

  • Event: SXSW
  • Format: Podcast
  • Track: Advertising & Brand Experience
  • Level: Beginner
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