SXSW 2020
Is Blockchain Blowing Its Business Opportunity?
Description:
Blockchain has been hailed as a transformative technology, but in many cases, the hype is still hindering actual adoption. Over the last decade, companies have scrambled to explore blockchain without understanding exactly how to use the technology. In truth, blockchain advocates are blowing its business potential by selling overly complicated infrastructure overhauls when it should be treated like any other enterprise technology.
In this panel, we break down the business case for blockchain, not as a magic black box technology, but as a utility that enterprises should be able to use conveniently and without massive expense. Both blockchain advocates and enterprises must begin thinking more practically about blockchain before it can truly begin to have relevant impact on business.
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Takeaways
- How can we better think about blockchain usability for business?
- How can we bridge the blockchain developer gap for businesses to make deployments faster, cheaper, and simpler?
- How is blockchain currently being used by businesses, and where can it have the greatest and most immediate impact for businesses today?
Speakers
Organizer
Kat Brown, Manager, JDI
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