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SXSW 2020

Phuck Google and Facebook #OwnYourData

Companies like Facebook and Google give users the ability to use their services for free, but in return users are signing away all their data rights and identities. People are sick of being manipulated and controlled by big tech companies who feel that they should control everyone’s data. Companies are also tired of being cheated when they receive no visibility to their media spend when they advertise on these platforms. Governments are starting to take notice but are moving way too slow. It’s up to the market to remedy this issue by forcing change. Phunware is teaming with trusted advisors, customers, partners and legislators to take control of our digital identity. This is Facebook and Google’s wake up call. The market is wising up and we are not complying anymore. We’re fighting back.

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Takeaways

  1. Do you care about what’s happening to your data and identity? What about who you are being controlled, sold, and brokered by financially or morally?
  2. Keep status quo and you’ll let big tech monetize your data, own your identity, control your behaviors, and dictate your engagement with others.
  3. Innovations like blockchain and token economy enable us to take control of our lives and live in a better world where we own our data.

Speakers

Organizer

Brent Brightwell, Vp Of Marketing, Phunware

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Advertising & Brand Experience
  • Level: Beginner
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