☰ Sidebar
Voting period for this idea type has passed

SXSW 2020

Forgettable, That’s What You Are (Until Now)

Dr. Carmen Simon has spent the last 10 years uncovering what makes us memorable to other people, and she has surprising results to share - what people remember from your content and messaging is less, and more random than previously believed. Using EEG brain technology tools, she demonstrated that after 48 hours, people retain less than 1% of the content they experienced. Luckily, there are neuroscience-based techniques you can incorporate in your communications immediately, and they begin with understanding 4 myths about memory and what makes us unforgettable. Join Dr. Simon for an interactive discussion around what it takes to be memorable and actionable. After all, what’s the use of memory if people don’t act on it?

Share this idea

Related Media


  1. Understand how the brain pays attention, how memories are formed, and why memory is the root of all decision making.
  2. Debunk myths about memory and the brain, which may negatively impact your current communication.
  3. Apply practical, evidence-based strategies that will help you craft memorable and actionable memories.


  • Dr. Carmen Simon, Cognitive Neuroscientist & Founder , Memzy


Justine Pallas, Manager, cred

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Connection & Culture
  • Level: Beginner
Show me another idea

Add Comments

comments powered by Disqus

SXSW reserves the right to restrict access to or availability of comments related to PanelPicker proposals that it considers objectionable.