SXSW 2020

Who Will Lead Us


In a digital society, the very foundation of democracy relies on citizens and institutions to understand the digital. Schools, colleges, companies, and governments all play a critical role in developing a common language about digital media. Evidence suggests that despite the rapid diffusion and adoption of digital technologies, public discourse has not figured out how to train, educate and model meaningful discussion about the digital. In this panel, a group of scholar-practioner-activists will lead the audience on a journey of agenda setting. What would a public education campaign about digital media and economies look like? And, what institutions do we need to build for ethical leadership of digital media discourses that affect everyone’s lives?

Additional Supporting Materials


  1. Public education campaigns are a successful tool for civic and life-long learning
  2. A public education campaign should leverage the fault lines of digital technologies and media - no one institution can do it alone
  3. A guiding vision and agenda for developing public capacity to discuss, think, and govern digital technologies



Tressie Mcmillan Cottom, Associate Professor, Virginia Commonwealth University

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Fantastic Future
  • Track 2
  • Level: Advanced

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