SXSW 2020

Augmented Reality Goes Primetime


Audiences on social have shifted from the feed to the camera as popularity with Snapchat and Instagram Stories proves that “stories as a format” is the new go-to for consumer engagement. With AR bringing elements of the virtual world into our real world creating high sensory experiences in the things we see, hear, and feel, it becomes the only medium that allows a brand to be apart of the content creation process.

If brands are apart of a content co-creation process and not interrupting the consumer, they have an opportunity to build content with them, not just for them. This panel will discuss the growing impact of AR technology and what’s in store for the use of AR in 2020 and beyond.

Additional Supporting Materials


  1. Explore why brands are seeing up to 30x engagement on AR experiences versus traditional social posts.
  2. Expand on how the current billion daily active camera users will significantly impact commerce growth.
  3. Identify how new user behaviors create new businesses, jobs, and myriad opportunities.


  • Kyle Bunch, Managing Director, R/GA Ventures, R/GA
  • Allison Wood, Co-Founder and CEO , Camera IQ


Liz David, Senior Director, Communications & Events, R/GA

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Track 2
  • Level: Beginner

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