SXSW 2020

Old People are Cool, Design for Them Sucks


These days, good design has thankfully made its way into just about every category of products and services, from apps to automobiles to augmented reality. The last hiding place for consistently terrible design might be the things made to serve the 55 million Americans over 65. Why is design for older people still so ugly, thoughtless, and bleak? And what could it be like if we made things worth loving?

Additional Supporting Materials


  1. Inspiration to make better things and make things better for older adults.
  2. An understanding of some of the many ways good design can engage and delight one of the largest demographic segments in America and in the world.
  3. Role models for how you want to be when you grow up!



John Zapolski, Vp, Innovations, The SCAN Foundation

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Design
  • Track 2
  • Level: Intermediate

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