There’s often a disconnect between the kinds of products that districts want from the market and what vendors actually deliver. We’ll take a look at where this breakdown is occurring by diving into the data. We look at recent, nationwide surveys conducted by EdWeek Market Brief of K-12 officials of their ideal products, and by Whiteboard Advisors on how district officials are spending through a critical federal program -- Title IV -- on ed-tech, whole-child efforts and other programs.
- Companies will come away with a stronger grasp of the mismatch between district product needs and what vendors are actually delivering.
- Both district officials and vendors will gain a depth of knowledge of the federal Title IV program, which is a major sources of funding for ed-tech.
- Districts and vendors will come away with a stronger sense of each other's needs, based on what data show about their products and priorities.
Sean Cavanagh, Managing Editor, EdWeek Market Brief
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