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SXSW 2020

When Videogames and Tech Bring History to Life

On April 15, 2019, Notre-Dame was nearly destroyed in a devastating fire. As the tragedy unfolded, people began sharing photos and videos of the Cathedral. Others chose to relive their memories virtually through Assassin’s Creed Unity, the videogame.
Everywhere in the world, heritage sites are threatened by time, natural disasters, wars... This panel will explore how technology, culture and entertainment can converge to raise awareness of social issues and turn museum visitors into caring citizens via immersive giant-screen projections and VR experiences. Presenting the Notre-Dame case and the Age Old Cities exhibition, speakers from Ubisoft, UNESCO, Iconem and The Arab World Institute (Paris) will discuss how they help bring people around the world closer to history through technology.

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  1. Discover how technology and games collide with culture and serve broader purposes like teaching, engaging and generating awareness.
  2. Learn about techniques used to digitally archive historical heritage and make it accessible to everyone.
  3. Raise awareness about the collective responsibility to protect and promote world heritage sites.


  • Déborah Papiernik, Senior VP New Business Development, Technology and Strategic Alliances, UBISOFT
  • Yves Ubelmann, President & Co-Founder, ICONEM
  • Aurélie Clemente-Ruiz, Head of Exhibitions Department, Institut du Monde Arabe
  • Armelle Arrou, Head of Corporate Communication, Events & Partnerships, UNESCO


Deborah Papiernik, SVP New Business, Ubisoft

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: XR
  • Level: Advanced
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