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SXSW 2020

Can You Break an Artist on Digital Platforms?

In a world dominated by digital platforms, it seems easy to get exposure and develop a listener base for an emerging artist. Streams are front and center when it comes to building artist’s success but the competition for a spot in the coveted playlists is tougher than ever. And even if you land a playlist, how do you stand out, make sure you keep listeners’ attention and turn them into a loyal fanbase?
With a multitude of tools available to measure performance, how do you make sense of the data? What metrics do you look at and how can you improve them? How do you build a new artist’s ‘brand’ and create a culture around it? How do you make sure that you build on lasting foundations to develop the artist’s career?

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Takeaways

  1. Set up for success with tips and best practices to optimize your artist’s profile on digital platforms.
  2. Review the tools and data available to monitor performance on digital platforms and how to best leverage on these.
  3. Learn how to tweak your marketing campaigns to encourage steaming performance and fan retention.

Speakers

Organizer

Amelie Bonvalot, Head Of Digital, Domino Records

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Level: Intermediate
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