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SXSW 2020

Immersive wall: how to learn from VR to TV ?

Like simple videos, one of the most obvious benefits of immersive storytelling (VR, AR, XR…) is visualising. Thanks to digital technologies, TV has evolved towards ever greater immersion. Nonetheless, videos are passive objects, whereas VR allows for a direct interaction with the environment. When TV programs are produced under some rules, a new grammar is being invented for VR. But both have the same objective: enable the spectator to learn about the world through stories. By procured sensory experiences and placed the viewer in a radical otherness, VR simply opens up new opportunities. That’s why the media of the future have to organise the complementarity between TV that explains and immersive stories that move us.

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  1. Understand if and how immersive stories teach us to make a television more effective, or more impacting.
  2. Outline the necessity of dialogue between people from different professional universes.
  3. Concrete examples of what can bring a European media which not defined itself as a channel.



Daniel Khamdamov, Commissioning editor, ARTE France

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: XR
  • Level: Advanced
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