SXSW 2020

Designing Product for Black and Latinx Communities

Description:

To provide the best possible online health care experience, digital professionals have to understand and embrace the implications of changes in access to care, from a technical and societal lens. By ensuring we build products with our Black and Latinx users in mind, we used technology and innovation to create a suite of digital tools that are useful and educational, as well as inclusive and nonjudgmental.
In this panel, digital product managers and sex educators talk through ways in which we utilize educationally sound, medically accurate, and equity-centered best practices to build understandable, affirming, and relevant products in order to help our users access the sexual and reproductive health care they need and deserve, regardless of race, gender, income, age, or ability status.


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Takeaways

  1. Understand behavior change, health literacy, and diversity & inclusion key principles and how to incorporate it into your process
  2. Learn how to prioritize product roadmaps for intersectional audiences with diverse needs
  3. Knowing how to include multifaceted audiences in your persona for design and development processes

Speakers


Organizer

Ambreen Molitor, Senior Director, Digital Products, Planned Parenthood


Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Health & MedTech
  • Track 2
  • Level: Advanced


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