SXSW 2020
Creating Inclusive Customer Experiences
Description:
Marketing experiences designed for the majority no longer cut it. 63% of CMOs said their company does not designate time or resources to inclusive marketing initiatives, so how can an organization begin building an inclusive customer experience (ICX) that resonates with and is accessible to all people?
This session explores how investing in a holistic ICX platform impacts your organization’s market share and customer allegiance. We’ll share key components of a strong ICX platform, how to use new technologies to advance ICX, and a view of where today’s global brands lie on the ICX spectrum.
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Other Resources / Information
Takeaways
- What does it mean to create an inclusive, authentic customer experience?
- Why do organizations hesitate to invest in an inclusive customer experience, especially if it can impact the organization's bottom line?
- How does an organization pivot to meet today's digital customer through ICX?
Speakers
- Detria Williamson, Digital Experience Managing Director, Accenture Interactive
Organizer
Amanda Schmitz, Management Consulting Analyst, Accenture
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