Pushing Pills to Holistic Care: Pharma Reinvented

Description:

Personal wellbeing is a growing global market with an unexpected new player—big pharma. The increasingly popular focus on holistic treatment options presents a unique opportunity for pharmaceutical companies to redefine the standard of care with beyond-the-pill solutions that improve patients’ lives.

These companies are seeking out new partners (like employers) and launching programs that take a 360-degree approach to disease and disorder treatment. This session explores the motivation for big pharma to embrace holistic care and the positive patient outcomes that result.

A case-in-point: global healthcare company Novartis created tele-coaching program dedicated to migraine care, now offered as an additional employee benefit through participating employers.