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SXSW 2020

Consumer Privacy Is Dead - Or Is It?

After more than a year of headlines highlighting the serious misuse of consumer personal data by hackers, governments and tech giants alike, Americans no longer feel that their personal information is safe - and they are right to believe this. Despite their protestations to the contrary, companies like Google and Facebook may never prioritize consumer privacy over revenue or profitability. The only way to truly opt out is to abandon all online interactions, which isn’t practical for most of us. Paul Lipman, CEO of multi award-winning cybersecurity company BullGuard will give an overview of the privacy landscape right now, the outlook for the near future, as well as actionable, easily-digestible tips for consumers to take back control of their own privacy online.

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  1. Consumer privacy is going to get worse before it gets better, but there are steps we can take to limit this ongoing incremental loss of privacy.
  2. Actionable tips audience members can immediately take to protect themselves, such as using a VPN and turning off location and tracking services.
  3. Discuss the importance of taking back control of your own security and online privacy, including becoming educated on companies’ privacy policies.



Allie Gavan, Account Director, Mercury Global Partners

Meta Information:

  • Event: SXSW
  • Format: Focus15
  • Track: Tech Industry & Enterprise
  • Level: Intermediate
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