SXSW 2020

Capital-less Capitalists: Running a Cashless Fund


How do you get investing experience without investing experience? This catch-22 is at the heart of getting into venture capital, private equity, and asset management. This presentation walks through creative ways to learn specific asset management skills, create a track record, and build a network. Access is easier than most people realize - it takes work, consistency, and a little bit of luck. Throughout the presentation, Jay and Eric, the co-hosts of the upside podcast, will tell you their story of building a cashless early stage venture capital fund using podcasting as a medium and growing their network from near-zero to over 200 startup founders, venture capitalists, and community builders across the country. In today's world, you don't have to have capital to be like a capitalist.

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  1. The audience will learn creative ways to use content and engagement to gain investment-like experience on nights and weekends.
  2. The upside case study will give tangible, quantifiable examples of how this model continues to work and increases effectiveness over time.
  3. The presenters will outline the most important concepts in creating content, networks, operations, and track records.



Eric Hornung, co-host, THE UP COMPANY LLC

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Startups
  • Track 2
  • Level: Beginner

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