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SXSW 2020

Making Sense of YouTube's Monetization Policies

When Google unveiled new changes to YouTube’s ad monetization policies, it astonished the creative community as indie creators were no longer able to monetize their channels at all, and other videos were demonetized due to content, captions and thumbnails suddenly being inappropriate. In this session, I will provide tips on how to navigate the inner workings of YouTube, with topics such as: 1) the role of Content ID; 2) identification of assets which represent different types of IP in videos; 3) ad revenue splits among owners of different assets in videos; and 4) criteria for specific works such as films and vlogs. I will also refer to the EU’s new data regulations and their impact on YouTube, and identify other sources of revenue for creators when videos containing their works are played.

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  1. A basic understanding of YouTube's Content ID system and YouTube's current monetization criteria.
  2. The different sources of revenue that a musician or content creator may be entitled to, and how money is split among different IP owners.
  3. Videos are being demonetized due to video content, captions, and thumbnails; I'll provide suggestions regarding how to avoid this problem.



Gwen Seale, Attorney, Mike Tolleson and Associates

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Creating & Monetizing Music
  • Level: Intermediate
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