SXSW 2020
How the Rise of Short Form Content Impacts Music
Description:
Clocking in under two minutes, the smash hit “Old Town Road” by Lil Nas X has exemplified the power of bite-sized content and how a meme can provide the momentum for an artist’s success. As short-form content services like TikTok and Snapchat increasingly become a place of new music discovery, we’ll discuss how content specifically tailored to capitalize on the strengths of these platforms can drive views, new sources of revenue and more for artists.
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Takeaways
- Learn the importance of adjusting songwriting to cater towards short form content-centric platforms and its overall effect on the recording process.
- Understand the best practices for content engagement to help you increase interactions and grow an audience base on short form focused platforms.
- Discuss how the industry can capitalize on this trend and measure the value of “bite-sized” music.
Speakers
- Evan Parness, Executive Director, Business Development, Digital Licensing, Broadcast Music Inc
- Mary Rahmani, Director of Music Content & Artist Relations, TikTok
- Rigo “Riggs” Morales, VP of A&R & Artist Development, Atlantic Records
Organizer
Tegan Dorman, Comms Assoc, BMI
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