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SXSW 2020

How the Rise of Short Form Content Impacts Music

Clocking in under two minutes, the smash hit “Old Town Road” by Lil Nas X has exemplified the power of bite-sized content and how a meme can provide the momentum for an artist’s success. As short-form content services like TikTok and Snapchat increasingly become a place of new music discovery, we’ll discuss how content specifically tailored to capitalize on the strengths of these platforms can drive views, new sources of revenue and more for artists.

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  1. Learn the importance of adjusting songwriting to cater towards short form content-centric platforms and its overall effect on the recording process.
  2. Understand the best practices for content engagement to help you increase interactions and grow an audience base on short form focused platforms.
  3. Discuss how the industry can capitalize on this trend and measure the value of “bite-sized” music.


  • Evan Parness, Executive Director, Business Development, Digital Licensing, Broadcast Music Inc
  • Mary Rahmani, Director of Music Content & Artist Relations, TikTok
  • Rigo “Riggs” Morales, VP of A&R & Artist Development, Atlantic Records


Tegan Dorman, Comms Assoc, BMI

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Creating & Monetizing Music
  • Level: Intermediate
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