Women in Retail: From Consumers to Decision Makers
From mere consumers targeted by brands mostly directed by men, women have progressively gained ground as decision makers and major vectors of change in fashion retail,
With the growth of e-commerce, experiential marketing, and innovative brands (such as Sézane) we are seeing a major change in the industry, and these changes are now being led by women.
Three brilliant women that made a career out of their passion for innovation in the industry will share their experience and the state of the redistribution of power in the industry, both in the USA and France.
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- The redistribution of power between genders in the last decades in the fashion retail industry
- The key role of women as they foster innovation
- Three usecases of women that made outstanding careersout of fostering innovation in their work environment
Paul Bonifacio, Trade Advisor, Business France