SXSW 2020
It's Not What You Stand For, It's What You Stand
Description:
Brands are standing up for what they believe in now more than ever. Consumers are also demanding more from the brands with which they engage. This discussion will focus on what it looks like when a brand chooses to stand up in support of a social issue, and what it looks like when a brand misses the mark.
Shortly after the signing of the most aggressive anti-abortion law in recent American history, several progressive organizations convened a group of over 200 corporate executives from globally recognized brands to sign a powerful "Don't Ban Equality" statement in the New York Times.
This panel will bring together the nation’s leading provider of sexual and reproductive health care and a top brand (that took a stand), moderated by a high-profile marketing and digital entrepreneur.
Other Resources / Information
Takeaways
- How and why brands should step up and use their voices in a political environment when human rights are being attacked.
- Best practices for taking a stand: How companies can work with non-profits to stand up for important causes, and how to maximize their brand equity in
- Internal process for engaging stakeholders and leadership within a company when employees want to take a stand.
Speakers
- Rachel Moreno, Vice President, Brand and Culture Strategy, Planned Parenthood Federation of America
- Chrysi Philalithes, Chief Marketing and Innovation Officer, XQ Institute
Organizer
Morgan Callahan, Business Innovation, Planned Parenthood Federation of America
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