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SXSW 2020

Hyperreality is Coming

BackLight wants to tell you the secrets of what makes a VR experience great and memorable. From brand content to entertainment, the VR market is booming and new practices are coming to life thanks to innovative and creative studios. Discover the key to the future of VR through tips, case studies and feedbacks of the most rewarded French studio in the history of virtual reality. VR, for better or for worse: find out how BackLight erases any fear consumers could have because of terrible first experiences and tragic sci-fi scenarios. Virtual is the new real.

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  1. Should you fear virtual reality? What is its future looking like?
  2. What makes a great virtual reality experience?
  3. How is hyperreality reinventing gaming experiences?



Elodie Maizeray, Head Of Communication, BackLight

Meta Information:

  • Event: SXSW
  • Format: Meet Up
  • Track: XR
  • Level: Advanced
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