SXSW 2020

Insights & Pitfalls of the Product Strategy Phase

Description:

How to manage the strategy phase to guide successful digital product development
Scoping and estimating a project with a defined strategy and objective is a project management challenge in itself. But how do you navigate the ambiguity and hone in on that strategy and objective when presented with an idea? The nuances involved in strategy creation make it hard to identify tactical milestones or to recognize when a strategy is truly ready to be implemented.

Senior Delivery Leads, Kelly Morrison and Kelly Cogan of Praxent will take us through the process they use to shape strategy with their team for clients. They will share key insights and pitfalls to look out for as the vision is being solidified.


Other Resources / Information


Takeaways

  1. Definition of done in the strategy phase = Definition of ready for the following stage.
  2. Pivots happen, so be in front of them
  3. Use the North Star as a tool to align all stakeholders.

Speakers

  • Kelly Cogan, Senior Delivery Lead, Praxent
  • Kelly Morrison, Senior Delivery Lead, Praxent

Organizer

Kelly Cogan, Senior Delivery Lead, Praxent


Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Tech Industry & Enterprise
  • Track 2
  • Level: Intermediate


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