SXSW 2024
Music Tech Storytelling in the Age of Robot Writing
Description:
The coolest things are happening in music and tech. So why are so many of the stories so dull? As mediocre AI-powered and SEO-driven content floods our feeds, the world needs more authentic stories— and deliberate ways to tell them. Let’s dig into telling company stories that reach beyond product specs and executive profiles to move humans and touch cultural chords. Drawing on years of telling complex music and tech stories, the seasoned storytellers of the Music Tectonics podcast will walk leading innovators through a guided storyfinding process that captures people’s passions.
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Takeaways
- Why storyfinding that aligns with the deepest values held by a company’s leaders matters to journalists and readers more than slick copy.
- How writers can tell stories from the heart even when working with major corporate clients—and why it's more important than ever that they do.
- What C-Suite music tech leaders need to know about making storyfinding part of their company culture, not a marketing department afterthought.
Speakers
- Dmitri Vietze, CEO and Founder, Rock Paper Scissors, Inc
- Tristra Newyear Yeager, Chief Strategy Officer, Rock Paper Scissors, Inc
Organizer
Allison Hall, Chief Operating Officer, rock paper scissors, inc.
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