SXSW 2024
Branding Movements: Advertising for Impact
Description:
Brands have enormous power and their support of social causes can ignite cultural change. But in the wake of recent controversy, some companies are protecting their brands instead of taking a stand. In this panel, executives join activists to discuss the role of brands and advertising in social justice activism. They’ll share their experience rallying nationwide support for the Abolition Amendment to end the exception in the 13th Amendment that still allows slavery as punishment, and explain why brands and advertisers must use their platforms and talents for good and the right way to do it.
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Takeaways
- Sitting on the sidelines of the fight for basic human rights is no longer an option for brands, especially when it alienates some consumers.
- Advertising and marketing agencies have a duty to deploy their talents through pro bono services to take social justice movements to new heights.
- There are effective ways to partner with brands and advertising and marketing agencies to rally support for social justice and drive change.
Speakers
- Palika Makam, Head of US Activism, Ben & Jerry's
- Bianca Tylek, Executive Director, Worth Rises
- Johnny Perez, Director of U.S. Prisons Program, The National Religious Campaign Against Torture
- Chris Plating, Chief Strategy Officer, EP+Co
Organizer
Kenzie Wilton, Agency Content Journalist, EP+Co
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