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SXSW Interactive 2016

Unlocking Digital Marketing for the C-Suite

Most businesses today are transitioning an increasing amount of their marketing funds towards digital – but some are resisting that trend.

You know you can harness the power of multi-channel digital marketing but it’s often difficult to get internal buy-in, particularly from the C-Suite.

Moving beyond measurement and metrics to business logic, sometimes it’s not just the metrics you show but how you frame your requirement that’s important to these C-Level executives.

We’ll show you the tools, techniques and metrics to use, then how to frame your need for an increased or ongoing digital marketing investment.

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  1. What are the metrics that I need to show the C-Suite?
  2. What are the tools I have or have to get to demonstrate digital effectiveness to the C-Suite?
  3. How do I present the business case for increased digital investment to the C-Suite?



Luke Brown, CEO, Affinity

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