The Changing Face of Beauty Branding

Description:

After 500 days of staring at ourselves on Zoom calls, beauty has turned from superficial to utterly emotional. Whomever you are and whatever you stand for, beauty is an extension of your personal brand. As the pandemic continues, consumers are looking for something different.
Beauty is evolving. Inclusivity is imperative to maintaining market positioning, and brands have become far wiser, accepting that they can no longer rely on supermodels with unattainable features as spokespeople. Beauty influencers are starting to represent the general population and infusing wellness into the conversation. And this isn’t a fringe movement. This transformation is fused into the foundation of the beauty industry and driven by the idea that humanity, empathy and inclusivity are table stakes to success.