SXSW 2022

From TikToks to Tactics: Marketing to Gen Z


When it comes to the modern customer, it takes one to know one. Today, 50M+ active global creators reach audiences across platforms such as TikTok, YouTube, and Twitch. How is this new breed of entrepreneurs revolutionizing the way consumers absorb content? Dive into how the consumer economy is changing the way brands are engaging with their audiences—especially the financially independent Gen Z—and how brands can effectively represent younger generations.

Hawke Media and TikTok stars Josh Richards and Griffin Johnson, who collectively have 50M followers across platforms, will discuss strategies to engage with Gen Z consumers growing into the market. Learn how this shift in consumable content will drastically influence buying decisions now and in the decades to come.

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  1. Understand how to tell and execute authentic and compelling stories appealing to younger generations of consumers.
  2. Learn how to shift your business model to ensure you work with, rather than just toward, younger generations to create high-performing campaigns.
  3. Hear directly from the HawkeZ team about the future of brand partnerships, and ways to stay on top of the next big thing for creator platforms.



Asia Camagong, Manager, cred

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Advertising & Brand Experience
  • Track 2 Media Industry
  • Level: Intermediate

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