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SXSW 2020

The Power of Third Party Playlists

The power of editorial playlists has been proven in breaking many artists career but what happens if a release receives no editorial support? Enter the world of third party playlists. Every user of a DSP has a profile and can become a curator, but what makes these curators influential and achieve tastemaker status. We will unravel some of the myths about third party curators and discuss the differences between real organic growth and manipulated growth or fake streams. Expect to see some real case studies of artists that have achieved success through third party playlists and gain an understanding of the additional audience that can be reached.

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Takeaways

  1. Each curator has a different process. You will understand who these curators are, what they are looking for and how music gets on their radar.
  2. Understand how third party playlists can can impact various algorithms.
  3. Grasp how the curation process varies between each DSP and see the tools that are available to track a playlists growth.

Speakers

  • Mike Warner, Author of Work Hard Playlist Hard, host of Streamline Podcast, Mike Warner

Organizer

Mike Warner, Author Of Work Hard Playlist Hard, Host Of Streamline Podcast, Mike Warner

Meta Information:

  • Event: SXSW
  • Format: Panel
  • Track: Future of Music
  • Level: Advanced
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