SXSW 2020

The Goldilocks of Groceries & Disrupting Big Food

Description:

The food industry has reached a crossroads where consumers are being forced to choose between two extremes: the farmer’s market or big brand food. But Ocean Spray, one of America’s most iconic fruit and juice companies, is firmly taking the middle ground. As a mid-sized farmer-owned cooperative, the company known for “making cranberry the new kale” is reinventing itself from within using an internal incubator. Rizal Hamdallah, Global Chief Innovation Officer at Ocean Spray, will discuss the company’s launch of their “Lighthouse” incubator and why it takes the resources of an established brand combined with the energy of a disruptive new team to structure, organize, and strategize a true practice of innovation.

Other Resources / Information

https://www.prnewswire.com/news-releases/ocean-spray-opens-lighthouse--a-marketing-and-innovation-hub-in-bostons-seaport-district-300849725.html

Takeaways

  1. There is a new generation of consumers demanding quality food, and brands need to scale their products and processes with these preferences.
  2. The food industry and farming is changing rapidly and drastically with the advancements of modern technology.
  3. In order for brands to keep up, they must adapt an agile and holistic mentality that looks at food and farming as a constantly changing ecosystem.

Speakers

  • Rizal Hamdallah, Global Chief Innovation Officer, Ocean Spray

Organizer

Audrey Perkins, Health & Wellness Strategy And Communications Manager, Ocean Spray

Meta Information:

  • Event: SXSW
  • Format: Presentation
  • Track: Unsure
  • Track 2
  • Level: Beginner
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